Credit goes to my brother, Charles, for snapping this photo in Palm Springs. And this isn't a one-off boutique, this is a huge chain store - TJ Maxx - so, in other words, there are "active bottoms" in every large city and state in the country.
So, is it just the two of us who find this absolutely hilarious? I could make jokes about spicy food and the preponderance of gay men in Palm Springs, but I won't go there. (Oops. Too late.)
I mean, think about it. Someone in a conference room in corporate America, no doubt not wearing an undershirt, (see previous post for explanation) came up with "Active Bottoms" as a potentially pithy phrase to describe garments that people wear on the lower halves of their bodies when they exercise. Heads obviously nodded in agreement and up the chain of command it went, until the graphic designers and everyone associated with branding and marketing created the signs that are, I guess, everywhere in the country. Wow. There are "Active Tops" too, which somehow doesn't sound quite as weird.
Please put me out of my misery: I have to know......... did I miss the fact that "Active Bottoms" is an acceptable phrase? Or, is this a case of the Emperor's new clothes: the signs have been around for so long that they've just become a normal part of the retail landscape?