As the example to the left shows, this isn't always the case. Whether the editor didn't catch the mistake or didn't even know it was inaccurate, silly grammatical errors can and do occur every day. In this instance, the writer intended to explain to us how the people in the article rode their bicycles. However the verb in the title actually tells us something very different.
Ah, the difference between "pedaling" and "peddling." The former is the accurate descriptor for making a bicycle move. The latter is usually used in a derogatory way to describe selling something a little distasteful. Generally, when somebody is peddling something, it's something you don't really want.
Now, I'm aware that my local Laguna newspaper is not The New York Times, or The Daily Telegraph, but the point is that whether you're communicating locally or nationally, you, or whoever you rely on to check things, need to pay attention to the details. It's the little things that matter, and those are what people will remember.