This is another of my pet peeves and seems to be rather a common sighting. It could be that living in an art town with a selection of fabulous restaurants confuses the mind somewhat, but nevertheless, it bothers me that companies make mistakes on their websites for all the world to see: especially when it happens to be in their header, as this one is.
Let me be clear: I'm not knocking this company. Alegria is a new organization in town and I applaud what they're doing with hydroponic vertical farming, but I'm using them as an example.
First, let me explain, for those who may not have noticed, what's wrong. The phrase "Tailored to your palette" is used, to describe how their offerings will be specific to your taste. The problem is that a "palette" is something you smear dabs of paint on, to dip your brush in, to create an artistic masterpiece. What they really want to say is "Palate" meaning how you appreciate taste in your mouth.
One of two things could have happened here:
First, the copy could have been written by a company employee and signed off internally without an objective eye to check and amend any errors. This is common, since obviously it's very easy to create a website and copy in this day and age. Efficient for sure, but it's still beneficial to have a third party to glance at it, even if you do your own thing.
Second, the copy could have been written by a professional writer, a marketing or PR agency who was brought in to help with the website and publicity. If so, this is disturbing. If you're paying an outside entity to create your public persona, your message should put its best foot forward in every way.
Spelling and grammar errors should be the easiest things to spot. Yes, the product information should be accurate so consumers know exactly what to expect, but your website is often the first impression people have of you and your attention to detail. Get something wrong here and many people will wonder how dedicated you are to other areas of your business.
Your website is the best, most effective, most important marketing and selling tool you have. It's a portal to communicate with your readers and customers, and to create a relationship with them. Even if you check, check and check again, you may still miss something. Third party feedback could be your best friend.
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